Transforming Seed Material Sales
The client was a major supplier of planting materials for farmers, helping agricultural enterprises select seeds based on their specific production requirements. The project's main goal was to optimize lead generation and cold database processing. Historically, preparing quality proposals required specialists with deep knowledge of product nomenclature and agronomy. However, the market faces an acute shortage of such experts, and their service costs continue to rise. There was an urgent need to systematize dispatcher operations and increase conversion through personalized approaches to each potential buyer, without inflating the payroll budget.